The report a client
can act on.
This example uses clearly labelled synthetic data. It shows the delivery standard—not a fabricated customer result.
| Rank | Page | State | Lost / wk | Baseline | Recent |
|---|---|---|---|---|---|
| 01 | /guides/network-cabling | DECAYING | 428 | 1,842 | 1,414 |
| 02 | /locations/chiang-mai | DECAYING | 237 | 910 | 673 |
| 03 | /reviews/fiber-tools | FLATLINED | — | 486 | 481 |
REFRESH BRIEF / RANK 01
Network cabling guide
Diagnosis
The page has lost 23% of its baseline weekly clicks for four consecutive weeks. Review intent drift and SERP-feature displacement first; verify cannibalization and tracking before rewriting.
Refresh outline
Rebuild the opening around current buyer questions. Add a 2026 standards section, a decision table for cable categories, installation constraints, and a concise cost-range explanation. Consolidate competing internal pages before publishing.
Expected recovery
At +4 weeks, the decline should stop. At +8 weeks, a successful intervention returns weekly clicks toward the 1,842 baseline. Treat less than 10% improvement as inconclusive, not success.